WELCOME TO ASH

ASH ASIA

Our network spans across Thailand, Malaysia, Singapore and Indochina

ASH was launched in 2009 with the objective of bringing the best of undiscovered lifestyle electronics and accessories to Southeast Asia.

With over a decade of experience, the company now carries and build market leading brands in many countries through our offices in Bangkok, Kuala Lumpur, Ho Chi Minh City and Phnom Penh.

With our knowledge and experience in managing global electronic brands, combined with our passion for the business, we are a solid distribution partner for the Southeast Asia region. We believe that the brand’s success lies in having a solid strategy from brand positioning, marketing implementation, and profound understanding of the consumer and the unique business landscape in SEA. That’s why we pride ourselves in being a brand guardian for superbrands from all over the world. Not only do we bring functional quality products, ASH curates brands with the most powerful stories.

At ASH, we bring together passionate, talented and creative people who embrace new challenges. Everyone at ASH makes a difference and creates our success. We provide our employees the opportunity to develop and grow within the company under supportive leadership and training along the way. We work, play and have fun together!

OUR CULTURE

We have our own P.O.P culture

Passionate. Open. Playful. Three simple words that best describe who we are.

We run our business with passion. Every day. Every project. We open ourselves to exciting collaboration – from having top celebrities endorsing our brands to working with retailers and building outstanding in-store presence. Or working with influencers to make our products a new fashion statement.

Every brand we work with, we ground our thinking in strategies, but the magic is added when we play with different ideas in search of the most creative solution. We challenge ourselves to see what’s possible. Set new standards. Breed new subcultures. Make your products something people can’t live without.

From partnership to brand guardianship

With our knowledge and experience in managing global electronic brands, combined with our passion for the business, we are a solid distribution partner for the Southeast Asia region. We believe that the brand’s success lies in having a solid strategy from brand positioning, marketing implementation, and profound understanding of the consumer and the unique business landscape in SEA. That’s why we pride ourselves in being a brand guardian for superbrands from all over the world.

OUR TEAM

Our Executives

EXECUTIVE CHAIRMAN / FOUNDER

Adam Reuterskiold Arnback

Passionate. Open. Playful. Three simple words that best describe who we are.

Adam is an entrepreneur by nature and brings with him a wealth of experience in Brand Building and Retailing to drive business successes in Southeast Asia. Having worked in Thailand and across the region for almost 20 years, Adam has helped numerous brands establish their operations, retail infrastructure, all the way to building meaningful brand perception to drive genuine demand for the product.