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When we look at Marshall in Thailand today, we look at it with personal pride. ASH has made it our mission to make Marshall speakers the sought-after products of the modern era. Our strategy was to make Marshall speakers part of the popular culture – collaborating with famous musicians, getting the cafes and restaurants to embrace our products, building retail presence in upscale shopping malls as well as mass locations to make Marshall more accessible to Thai people.
Adidas sport headphones blend intelligent, ergonomic design with incredible sound to support you every step of the way from warm-up, to workout, right through recovery.
When Urbanears arrived in Thailand, big overhead headphones weren’t something everyone was wearing. In a country with a plethora of cheaper alternatives, ASH’s strategy was to leverage the brand's colourful DNA and turn it into a new fashion statement. First, we partnered with hip nightclubs and got influential DJs and celebrities to endorse our products. This sparked new fashion trends where people began to mix and match their outfits with colourful Urbanears headphones. One other thing that contributed to the brand’s success was the Fashion Show in collaboration with Rip Curl where Urbanears headphones became the highlight of the show.